Have you wondered how to get customers without spending a fortune?
In our industry and many others small business owners struggle daily with customer acquisition and growing their business. In this blog segment we are going to offer some quick tips and ideas that helped us get customers when we first started pressure washing! Some of this is industry specific but much of it can be applied to all industries and used to start getting customers TODAY!
How about FREE options?
Yes you read that right, there are totally free options to get customers. You won't need to pay us or another advertising "guru" and you can get started on this right now.
1) Google and other search engines
Did you know you can be listed on all major search engines free without having a website or any computer knowledge at all?
Most search engines have a local business tool which allows you to list your name, phone number, website(if you have it), and more right on their engine with a few quick clicks!
Getting a Google listing is extremely simple and FREE. Check out this short video from Google explaining the process. If you need more help follow the link below for a step by step guide!
This is a similar process for all search engines including Yahoo, Bing, Google, and more. These listings will start driving traffic and building your brand as soon as they are listed. Being listed on all the major search engines is by far the best advertising you can have!
2) Social Media
In the world of today social media is present everywhere. Customers search on social media for reviews, customer opinions, pricing, sales, and a fast or easy way to contact a business. A strong social media presence is imperative for a successful business!
How do you chose which social media to join?
It's quite simple, to get in front of the largest target audience you should join ALL of them.
Joining alone isn't enough though, you must post and be active. Reply to customers and reviews fast, and be professional and non-opinionated.
Facebook provides a number of FREE online classes that can help boost your skills and set you up for success using all of their platforms which are probably the most common. You can find that linked below.
Once you have a business Facebook account it would be wise to start posting pictures immediately and share those posts to local buy/sell/trade groups. The groups are free to use and if you are respectful, follow their rules, and don't spam the group with posts, you can get a great amount of business and customers following your social media pages from these posts.
Another great option to drive traffic to your business is a business Youtube or TikTok account. Previously Youtube was the "go-to" for people wanting to showcase before, during, and after videos of their work but with the recent growth of TikTok many people are flocking to it and while your videos will be short, you will have a high chance of someone randomly viewing it.
Need help setting up a Youtube account? This video breaks it down for you! If that isn't enough here's a link with more information.
Now how about some inexpensive ideas?
Not everyone is looking for free and some may have created the items listed above already. So what do you do if you're posting regularly on social media, have search engine listings, and still want to drive more business?
A high quality, eye catching logo can be a game changer. When you see a well known brand your mind can easily pick out and remember their simple and attractive logos. Many small businesses try to overcomplicate their logo and make it hard to see, difficult to understand, or just plain overwhelming. For a relatively small fee you can have a professional logo made! We have people who can assist you with this (Contact us) or you can usually find a foreign individual or company on Fiverr.com that can help design a logo for a very low cost. Be cautious on Fiverr though because many of the logos are not unique and you may find yourself using a logo to brand your business which is used by many others.
Can you build a website?
You might be surprised to know that you can build your own website if you have plenty of free time by using one of the free website builder tools offered by many webhosting services. This is perfect for a new company on a very slim budget but if budget allows you should look at having a professional complete this work. When buying a website DO NOT buy into the hype of a cheap monthly price from companies as you usually never own the site or the domain name so once you stop paying them or they go out of business your website, web address, and all the search engine optimization done will be gone. You can get a nice, professional website for between $2000-$3500 most times and this site will be more easily found in organic search listings and drive people to your website. It should pay for itself in the first 2-3 months usually. We have a great web designer who can help if you are interested (contact us here for more info).
Flyers and print ads
Give your services away for free
How about one more free tip?
Always be professional and polite. Every person on the road, in the store checkout line, and at every business is a potential customer. It's easy to create a local reputation for yourself and if it's not positive, it's hard to change that reputation. Go above and beyond, turn the other cheek when you might have wanted to say a mean reply, or help someone change a flat tire or jumpstart their car. For the most part these people will remember those times you've helped them and even if they don't use your service they may recommend you to someone else.
That's all for this week!
Thanks for reading guys. This is only our second week on this project so expect things to get more visually appealing and better laid out as I learn more about this system. As long as we continue to receive positive feedback and you guys continue to enjoy these I will keep doing them.
Stay warm and have a great week!